Search results for "Media impact"
showing 5 items of 5 documents
Análisis de las métricas alternativas de Archivos de Bronconeumología durante el periodo 2014-2018
2020
Introduction: Alternative metrics or altmetrics are non-traditional measurements of scientific production that reflect a publication's influence in social networks and similar channels of dissemination. The aim of this study was to analyze the media impact of ARCHIVOS DE BRONCONEUMOLOGÍA according to 2 altmetric aggregators and website visits. Methods: This was an observational study of the original articles and review and consensus articles published in ARCHIVOS DE BRONCONEUMOLOGÍA during the period 2014-2018. Data from the PlumX Metrics and Altmetric aggregators and visits to the ARCHIVOS DE BRONCONEUMOLOGÍA website were analyzed. Five comparisons were made: by specialty area, by funding …
El lenguaje afectivo durante la crisis sanitaria de la gripe A
2010
In this article we analyze the effects that, as seen through the written press, the arrival of H1N1 had on certain affective behaviors in society. After the spread of H1N1, health authorities recommended maintaining physical distance in social settings and, among other measures, advised against kissing. At first, this show of affection became a victim of the pandemic, especially in certain activities and rituals. However, once the media impact of swine flu had subsided, kissing recovered its habitual place and frequency, demonstrating that customs which are socially and culturally entrenched are resistant to change.
Developments and contributions in the study of La Rioja dinosaur footprints (Spain)
2020
In this paper the study of dinosaur tracks of La Rioja, which began in 1970, is presented as an example of knowledge development, achievements, and events occurring around a paleontological resource having strong media impact. Fieldwork, research, and dissemination since the publication of the first scientific works have been accompanied by activities to protect sites and consider them as natural and cultural heritage. Finally it is shown how a paleontological resource has also led to the development of the tourist infrastructure in the area
CEGUERA AL PATROCINADOR: APLICACIÓN A CARTELES DE EVENTOS DEPORTIVOS
2018
Advertising posters in sports sponsorship are versatile marketing tools with significant media impact and high visibility. However, the academic literature on the impact of advertising posters in this field is scarce. The purpose of this research is to measure the spontaneous recall of and attention toward business brands sponsoring sports events while assessing their location and congruence level. The sample was segmented according to gender. The experiment involved 12 stimuli related to three sporting disciplines corroborating the issue of media blindness with respect to advertising posters. Consistent with the placement theory, we found that the position of the sponsoring brand affecte…
Visibilidad LGTB en tiempos de “gilets jaunes”
2020
La presente investigación se plantea como un acercamiento a distintos espacios urbanos alternativos franceses desde una perspectiva LGTB. La recogida de datos se hizo a partir de entrevistas semiestructuradas a distintos responsables de espacios culturales y a jóvenes directores de cine. También se hace servir el análisis de los datos conocidos en base a una observación participante, ya que este trabajo parte de una experiencia personal llevada a cabo en París durante entre 2018 y 2019. En el plazo de dos años hemos detectado un importante cambio de la situación en lo referido a la visibilidad y percepción de la diversidad sexual en el ámbito francés. Y todo ello sin perder de vista el impa…